Dreyfuss, the most important figure in the innovation of anthropometrics in the industrial design process, was a complex figure who was supported by a talented staff that included his wife, Doris Marks, and Alvin Tilley, who drew the celebrated charts of “Joe and Josephine,” the “typical” Americans who were the subject of The Measure of Man (1960). In this presentation, which draws upon his own extensive archive of Dreyfuss material, Dr. Flinchum will introduce Dreyfuss’s firm and illuminate the complexities of its working processes.
Russell Flinchum has been the Archivist of the Century Association Archives Foundation in New York since 1999 and faculty at SVA MFA Design Criticism since 2008. He is the author of American Design (MoMA/5 Continents, 2009) as well as Henry Dreyfuss, Industrial Designer: The Man in the Brown Suit, which garnered several awards including an AIA International Architecture Book Award and the Decorative Arts Society’s Charles F. Montgomery Award. In 1997 he was the guest curator of “Henry Dreyfuss, Directing Design: The Industrial Designer and His Work, 1929–1972” at Cooper-Hewitt, National Design Museum. Flinchum, who received a PhD from The Graduate Center at City University of New York in 1998, is a frequent lecturer at conferences and design schools. He recently profiled GM designer Harley Earl in the first issue of Modern magazine.